The bust of Verdi scowled down at Marco Limigni. His original pitch was a modern day homage to La Traviata, a dramatic musical miniseries full of incisive commentary on how the pressures of social media blurred the lines between exploitation and love. The network execs suggested less "thinky-stuff" and more singing competitions and hooking up in jacuzzis, and thus was Who Wants to Make Out with a Pop Star born.